One ran the dealerships. The other's family ran the auction.

Mehdi Moghareh

Co-Founder and Chief Executive Officer

Twenty-five years inside Canadian automotive retail, in Vice President and General Manager roles across eight brands including Porsche, Infiniti, Volkswagen, Nissan, Mazda, Mitsubishi, Kia and Hyundai. He has bought and sold dealerships, run sales floors, finance offices and sourcing desks, and built OCAL's lender panel. He took one Nissan store from 30 cars a month to 230 in two years by getting more lenders to say yes. He started OCAL in 2021 because he had seen what inventory does to a balance sheet, and he leads operations, lenders and suppliers.

Matthew Friesen

Co-Founder, Executive Chairman and Director

Raised inside the wholesale engine of the industry: his family owned and operated the Vancouver Auto Auction for 28 years and he ran its sales desk. He was part of the $50 million sale of the Vancouver Auto Auction to ADESA (now OPENLANE); led the $56 million sale of Global Plastics to Kinderhook; and was part of the approximately $300 million sale of Dispensing Dynamics International (DDI) to Hunter Industries. At OCAL he led the go-public execution and directs strategy and capital planning.

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Terence Lee, CPA

Chief Financial Officer

Fifteen years of financial management, accounting and public-company reporting. BBA, Simon Fraser University; Diploma in Accounting, University of British Columbia. He is responsible for OCAL's financial reporting and continuous disclosure filings, and confirms every operating metric against the ledger before it is released.

Hasneen Jalil

Leads technology and the demand engine

Leads technology and the demand engine: lead generation, the CRM, the AI sales agents, platform architecture, security and delivery, on one platform.

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Ryan McDonald

Vice President of Sales

Appointed September 2026. More than 25 years of leadership across automotive, recreational vehicle, marine, powersports and industrial distribution businesses, including general manager roles at Applewood Performance Centre, Genesis Vancouver, Boundary Hyundai, Fraserway RV, Galaxy RV and Go RV and Marine, running operations of up to $50 million in annual revenue and 55 people. He has consolidated multi-location dealerships onto one CRM and brings direct non-prime finance experience to OCAL's sales floor.

Shushu Feng

Investor Relations Manager, Signal Capital Advisors

Ten years of investor relations across seventy public companies on the NYSE, Nasdaq, TSX, TSXV and CSE. Books investor calls, runs the weekly update and fact-checks every number within the hour.

The bench

A founder-led technology and demand-engine team. The sales team are account managers who have each closed hundreds of approval-first files; the logistics team delivers anywhere in the province with a part-time driver network.

Board of directors

Michael Stier chairs the Audit Committee and the Compensation, Governance and Nominating Committee.